Photo by Priya Alahan Photography
AB Commendatore
Seattle, WA | abcommendatore@gmail.com | (857) 523-8871 | LinkedIn | Portfolio
Results-oriented Senior Events Manager with experience driving global, large-scale, complex B2B corporate event programs serving 60 - 20K+ in-person and 75k+ virtual attendees. Accomplished in leading end-to-end event management, cross-functional stakeholder engagement and consensus building, data-driven program improvement, and building high-performing, inclusive, resilient teams. Leveraged post-event analysis data and participant feedback to improve activation operational efficiency by 42% and contribute to $163M in revenue generation. Transformed a signature keynote into a virtual experience, increasing customer engagement by 141% and generating $15M in marketing pipeline.
Key Skills
Experienced: GSuite, MS Office, Tableau, Slack, Event Planning, Event Logistics, Event Execution, Program Management, Project Management
Proficient: Smartsheet, Asana, Qualtrics, SurveyMonkey, Confluence, Executive Communications, Stakeholder Engagement, ROI Analysis, KPI Management
Knowledgeable: Salesforce, OKR Frameworks, Strategic Planning, Vendor Management, Budget Management, Agile Methodologies, Risk Management
Experience
Salesforce, Seattle — Senior Events Program Manager
OCTOBER 2022 - PRESENT
Designed inclusive, customer-centric experiences driving brand awareness and significant marketing pipe
- Generated ~$7M+ in marketing pipe by aligning global cross-business senior leadership and collaborating with field marketing, and production agencies to launch the co-branded 2022 Dreamforce Viz Games hybrid keynote, showcasing customer innovation to a new audience
- Amplified underrepresented group representation by 150% for female-identified and 20% for BIPOC individuals in Tableau’s Iron Viz program, the world’s largest data visualization competition, through targeted diversity initiatives
Tableau, Seattle — Senior People Manager, Event Productions & Program Management
APRIL 2021 - OCTOBER 2022
Supervised a high-performing team of program managers enhancing event production and community program efficiency
- Facilitated the establishment of a centralized Program Management Office (PMO) including resourcing and prioritization planning, software tools, and project documentation templates
- Fostered collaborative teamwork and alignment through virtual global team summits and department wide team building days; earning 97% positive event satisfaction and 88% personal management approval rating in 6 months
- Increased customer engagement by 25% at Tableau Blueprint trade show booth by positioning it as the central hub connecting related networking, breakout, and training content
Tableau, Seattle — Senior Events Program Manager
JANUARY 2016 - APRIL 2021
Spearheaded onsite event execution for large-scale programs in Las Vegas, London, Berlin, and Tokyo
- Generated $15M+ in marketing pipeline, improved attendee engagement by 141%, and earned a 97% positive Net Promoter Score by aligning business objectives and customer feedback to transform Tableau’s Iron Viz contest into an immersive, customer-centric virtual experience
- Improved program efficiency by 42%, reduced Technical Support operating expenses by $500k, and contributed to $163M in revenue generation by evolving concept, streamlining operations, and effectively managing agencies, vendors, suppliers, and a team of 300+ employees at Tableau Doctor, an in-person conference program serving 4k+ attendees annually with face-to-face support sessions
- Expedited delivery of software and services by 92% by proactively identifying project risks, developing mitigation strategies, automating workflows, and rallying a company-wide team of volunteers to support clients’ pandemic response efforts
- Developed field event playbooks including the digital Data Doctor toolkit, supporting customers’ product adoption, enablement, and internal data community building initiatives
- Negotiated data sponsorship, data use agreements, contest rules, and swag procurement in coordination with external third party vendors, and internal Legal and Finance teams
Tableau, Seattle — Technical Support Trainer
NOVEMBER 2013 - JANUARY 2016
Pioneered the first Technical Support enablement team at Tableau, training hundreds of Technical Support team members annually
- Enabled 500+ global Technical Support employees annually by building and administering instructor-led bootcamps, asynchronous onboarding curriculum, and sales certification testing
- Developed and delivered quarterly new product release curriculum in collaboration with Engineering, Product Management, and Sales Enablement
- Launched coordinated localized support in 6 languages by aligning the global Technical Support team in establishing policies, procedures, and enablement content
- Served as Global Sales Enablement’s Technical Support liaison during RFP procurement process and implementation of Tableau’s first Learning Management System (LMS)
Tableau, Seattle — Tier 2 Technical Support Engineer
JANUARY 2012 - NOVEMBER 2013
Diagnosed Tier 1 and Tier 2 technical support issues and mentored new employees on support best practices and on-brand customer communication
- Awarded Technical Support Person of the Quarter, Q2 2013 out of 200+ employees
- Resolved 45 cases weekly and wrote ~1500 knowledge base articles using Knowledge Centric Support (KCS) methodology
Freelance, Boston & Seattle — Production Stage Manager
MAY 2005 - MARCH 2014
Oversaw the successful execution of 26+ theatrical productions through meticulous planning and an adaptable approach to managing diverse teams and complex logistical challenges
- Served as key point of contact in cross-functional communication to convey project vision, define scope of work, coordinate operations, and nurture stakeholder relationships
- Maintained detailed project tracking, schedule management, timeline development, and milestone tracking to ensure on-time deliverables and consistent performance replication
- Executed technical duties as necessary including electrical hang and focus, AV set up and cueing, scenic shifts, and onstage run crew
- Adhered to Actor's Equity Association (AEA) and International Alliance of Theatrical Stage Employees (IATSE) union rules and regulations
- Full theatrical resume
Education
Northwestern | Kellogg School of Management, Online
APRIL 2023 - OCTOBER 2023
Harvard Business School, Online
MARCH 2022 - MAY 2022
Emerson College, Boston
Volunteering
SEPTEMBER 2022 - PRESENT
SEPTEMBER 1998 - JUNE 2001